Ziglar was a Salesman - a Marketer
Saturday, March 5, 2016 at 10:56PM
Legend Media Producers

I've been wanting to say this for awhile.

Working with speakers, so many of them have this guy, Zig Ziglar, as their hero. They try to model themselves after him. He's their speaking "God". (Some of them, not all).

I think it's a big mistake because he was a salesman - a marketer. I don't think a professional speaker's job is to sell you a dream. I think it's a professional salesman's job to do that.

This quote of his is pure idealistic fantasy. "If you can dream it, you can achieve it." I love the spirit of it, but it's not reality. Speakers need to stop talking about magic potions and dreaming when inspiring audiences. If he really wanted to help others achieve their dreams, how about something like, "With hard work and a gracious heart, you can achieve your dreams." ?

That's the reality people need to hear from a professional "speaker.". ‪#‎ZigZiglarWasASalesman‬


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