Our Clients

We travel frequently in and around Texas, as well as needed nationally.

Today, our clients stretch from the city of Los Angeles to New York state. Our actual resume of clients and venues includes retailers and wholesalers like JCPenney; bankers; insurance companies like Homeland HealthCare and their clients AWA and the City of Dallas; marketing companies like Texas Law Marketing and ProSolutions Group; manufacturers like Col-Met and Flextronics; noted World Painter Lap Ngo; universities like Southwestern Adventist, the University of Texas at Arlington (Fine Arts Dept) and Jacksonville College; electronic tolling companies like ETAN Industries; OSHA compliance trainers like Worksafe and Safety Source; pharmaceutical companies, homebuilders, marketing agencies like CGI Communications; real estate businesses like ReMax; construction companies; wellness firms; assisted-living communities; festivals like the Forney Arts Festival and the Woodstock Celebration at FireWheel; telecommunication contract service providers; credit unions like Neighborhood Credit Union; accounting firms; public and private schools like the Duncanville, Boyd, Canton, Decatur and Greenville ISD's; medical industry service providers like Hunt Regional Medical Center; oil field drillers; non-profits; small business owners; authors like Kristie Smith and David Blewett of 'The Pony Trap'; advertising agencies like Build Buzz Launch and Johnson & Sekin; internet service providers; conferencing companies; food service designers; paralegal firms; radiologists; dentists like Seagoville Dental;  pool builders; sports marketers; corporate event planners, pharmacies, national speakers like Marsha Petrie Sue and Kristin Kaufman; broadcast producers, illusionists like David Hira and Daryl Sprout; former college football All-Americans like Rickey Dixon and Super Bowl XXVI winner Eric Williams; publishers like Adriel Publishing; actresses like Ellen Fox of "Rotten Tomatoes!"; hypnotists, doctors like Dr. Kyle Smith from Lafayette; charity leagues like the NCL of Rockwall; state and local agencies; home health care providers - and more!

Business | Community | Lifestyle
Industrial | Manufacturing | Educational
Safety Training | Orientation 

Events | Promotionals | Rollouts
Partner Meetings | Conferences
Keynotes | Breakouts
Book Signings | Trailers
Commercial | Infomercial
Reality Series | Cable
Documentary | Short Film
Online Corporate Messaging

Produce | Direct | Budget
Plan | Write | Shoot | Edit
Presentation Coaching 
Workshops
2D 3D Graphics | Convert
Compress | Duplicate | Upload

Google+

Wednesday
Feb042015

What a pro looks for on a simple, single camera shoot

So really, how "hard" is it to do a video shoot - just one person - interview style?

The answer is . . .  that it depends on who's shooting it.

You could ask the same type of question to a doctor on a visit. How hard is it to give a shot to a sick patient? Well, it's not hard, but I'm pretty darn sure you'd want a doctor that's done it many times before, AND knows what he's doing. Right?

It just makes good sense to go with a video professional that's been there and done that as well. The alternative is wasted time and money. I don't like to waste my time and my money. You don't either, I'm sure.

So I thought it would be educational for all, to go down my mental checklist of preparing for a normal single person, interview style shoot, in an interior location. You could title this, "What a pro looks for on a simple, single camera shoot." Clever, huh?

Here's my "real-life" list of (6) "what's running through my head" bullet points -  as I'm walking into that room.

1. I'm looking at the walls - what's on the walls, as well as the colors. I want rich colors and textures as well as interesting angles and lines. That would be ideal.

2. I'm looking for a room with some length to it, so I can bring depth into the shot. I want my interviewee to NOT be up against a wall. I want them to be the focus. In fact, I might shoot them with a narrow depth of field, so I can actually throw what's behind them out of focus. I can only do that in a room with some space.

3. I'm listening. Is there an air conditioner running? Traffic noise? People noise? Phones? If so, I might try searching out a quieter room.

4. What are my challenges with lighting? Is there some natural light spilling in from the windows? If so, I love that. Is all my available lighting coming from above? If so, I'll want to introduce at least a few of my own lighting instruments to give the interviewee a more realistic look.

5. What am I supposed to feel when I watch this interview after delivery? Is it a corporate, straight up piece? Or is supposed to have some warm and fuzzy moments? Depending on the answer, I'll need to decide on the camera set to go with. Sharpness, saturation - by adjusting these in camera I can help set the mood of the interview for the viewer. Shooting indoors means that I go through a different set of options, vs shooting outdoors.

6. What's my audio preference? Do I go with a lavalier microphone or do I go with a boom? And if it's a lavalier microphone, should I hardwire or go wireless? The answer for me usually is dictated by how wide my shot will be and if I have an audio assist in the room or not. Booming means I almost have to go with another checklist in my head during the shoot - watching and listening differently than if I go with a lavalier microphone.

So, what do you think?
This hopefully gives you an idea what the pros are thinking before they begin recording and after the initial client meeting. A great video shot doesn't happen by accident. It's usually when preparation meets creativity.

Make sure you work with a video professional that's willing to do both - to prepare and to create. I can't imagine NOT preparing before a job. First of all, it's disrespectful of the client's time, as well as a disservice to them.

The goal is to walk out of every scheduled shoot not being able to wait to review the footage - because you know you just did something fantastic.

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« Speakers, step into the Speaking Red Zone! | Main | The Geometry of Taking an Interesting Picture »