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We travel frequently in and around Texas, as well as needed nationally.

Today, our clients stretch from the city of Los Angeles to New York state. Our actual resume of clients and venues includes retailers and wholesalers like JCPenney; bankers; insurance companies like Homeland HealthCare and their clients AWA and the City of Dallas; marketing companies like Texas Law Marketing and ProSolutions Group; manufacturers like Col-Met and Flextronics; noted World Painter Lap Ngo; universities like Southwestern Adventist, the University of Texas at Arlington (Fine Arts Dept) and Jacksonville College; electronic tolling companies like ETAN Industries; OSHA compliance trainers like Worksafe and Safety Source; pharmaceutical companies, homebuilders, marketing agencies like CGI Communications; real estate businesses like ReMax; construction companies; wellness firms; assisted-living communities; festivals like the Forney Arts Festival and the Woodstock Celebration at FireWheel; telecommunication contract service providers; credit unions like Neighborhood Credit Union; accounting firms; public and private schools like the Duncanville, Boyd, Canton, Decatur and Greenville ISD's; medical industry service providers like Hunt Regional Medical Center; oil field drillers; non-profits; small business owners; authors like Kristie Smith and David Blewett of 'The Pony Trap'; advertising agencies like Build Buzz Launch and Johnson & Sekin; internet service providers; conferencing companies; food service designers; paralegal firms; radiologists; dentists like Seagoville Dental;  pool builders; sports marketers; corporate event planners, pharmacies, national speakers like Marsha Petrie Sue and Kristin Kaufman; broadcast producers, illusionists like David Hira and Daryl Sprout; former college football All-Americans like Rickey Dixon and Super Bowl XXVI winner Eric Williams; publishers like Adriel Publishing; actresses like Ellen Fox of "Rotten Tomatoes!"; hypnotists, doctors like Dr. Kyle Smith from Lafayette; charity leagues like the NCL of Rockwall; state and local agencies; home health care providers - and more!

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Tuesday
Feb102015

Speakers, step into the Speaking Red Zone!

You can be an ordinary speaker, or you can stand out.

Making a lasting audience connection doesn't mean you stood on a stage, they listened, then clapped for you when you finished.

I know because I've been immersed and submerged into producing, shooting, editing, directing talent and speakers for over 30 years. I know what connects them to their audience - and I help them do it when asked.

You can't just stand on that stage and expect them to listen. It doesn't work that way.

One of the ways to connect in a BIG way, is to step into the Speaking Red Zone. It's where you can score! It's that area between the stage and the back reaches of an audience, a place where for some reason, most speakers are afraid to go.

It's like they're afriad there's a trap door out there somewhere - one step,  and they think they'll be gone forever. Well, I know the real reason they don't do it. It's that they've been taught not to.

A speaker that wants to connect puts the focus on THEM (the audience) and not themselves. A speaker that wants to connect should be DIVING into that Red Zone. It's closeness, it's power and it's 2-way love.

There is no line, no wall that separates a speaker from the audience. Get into that Zone - and when you do, commit to pulling in every single person in that audience.

Rob "Waldo" Waldman is a member of the Speakers Hall of Fame and understands about commiting - about getting and staying in that Red Zone with his audience. Here's a clip from his YouTube channel - a clip I shot of him here in the Dallas area that should prove to you that what you've been taught is wrong. It's OK to walk past them if you're continuing to engage with them - as long as you're in their ZONE.

Do this as well - I want you to pay attention to the little things in this clip that help solidify the connections he's making. Look for the physical connection Rob makes. The handshake. There's humor. The language he uses - words like "passion" - emotional evocative language, words that mean something personally, like "dad" and "children", "love", "kids" and more. Listen to the visualization techniques. Also, the short and strong sentence construction is important because it makes for an easy and fast focus for the audience.

He does all of that, in the Speaking Red Zone, in a very short amount of time. It's a wonderful confluence of connecting techniques.

Here's the clip.

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